We got pitched for an animation concept, intro & outro, to be played on and their social media for the Tour de France 2017. This concept as been created with in mind to possiblility to export it for different sports always working with the same visual concept.


Couple stills directly pulled from the animation.


All the assets were modelled directly in Cinema 4D, then rigged, textured and rendered in it as well. A lot of post fx went in once the render was complete. Some details can be missed but if you look at the chain closely, once the logo starts to rotate, the chain as well as the brake cable experience an unholy force coming out of nowhere; happy accident or was it?


Art Director / Designer - Nikolas Ardeley
Designer - Jean-Baptiste Henrio
Sound Designer - Jean-Baptiste Henrio & Nikolas Ardeley
Agency - We Are Addict
Client - Eurosport