The agency Hungry and Foolish called to help them on a pitch for BIC. The brief was to come up with a concept for their new blade subscription service; so we imagined a concept around talking facial hair. We created different characters, upon their locations on a human body, personality traits and more.
The project was very intense due to the very short deadline and the work I had to produce with some technical difficulties. To save some time, I based my character upon an existing one; I remodeled most of it, creating new eyes, ears, mouths and most important, the hair. Once the characters were done, we had to place it upon a face, a skin. To have an idea of where they were, I decided to “cut” the skin in half and put more hairs throughout the background to have the feeling of a 5 o’clock shadow.
- Art Direction
- Concept Art
- Cinema 4D
Hungry & Foolish – Paris