The blue side of the eraser.

There are legends and stories about the purpose of the blue side on an eraser. Some says it can erase ink, some other confirms it erase your paper. Maped, the original creator of the dual side eraser, confirmed us the purpose of it.

It is literally useless; no purpose whatsoever. We were commissioned to create a series of post about this, the uselessness of the blue side.

Scope

  • Advertising
  • Art Direction
  • Conceptualization

Softwares

  • Photoshop
  • Illustrator

Infos

Client

Maped

Agency

MNSTR