Selling alcohol via water.

Ricard is a quite ancestral alcohol; one of the few alcohol which you mix with water. We decided to come up with a water designed for this famous alcohol: L’eau de Ricard. We created the identity, the communication around it and the bottle itself. This project was presented to Ricard themselves only to learn they were already working on a water for the past couple months. Still, it was great to create a bottle from scratch.

The original bottle from Ricard is unique and recognizable. To create the plastic version for the water, I took and transformed some of the key elements that makes the original bottle so unique. Starting with the butt of the bottle, it isn’t round, neither oval, I had to recreate some of the crests that were inside it, stretching all the way to the main body where I had to enlarge it to actually reach the proper volume. I chopped of the neck of the bottle and put the cap (the original cap) on top of it.

Scope

  • Advertising
  • Art Direction
  • Branding
  • 3D
  • Product Design

Softwares

  • Cinema 4D
  • Photoshop
  • Illustrator

Infos

Client

Ricard

Agency

We Are Addict
Director – Nicolas Levant
Assistant Art Director – Jean-Baptiste Henrio